As I have developed an interest into branding and identity, This brief will allow me to explore this a little further. Firstly I need to get a ground basis upon which to begin designing...
The Top 10 UK Wine blogs was last updated 15/11/2012:
From first glance, Spittoon doesn't particularly look like a wine specialist blog however offers some interesting information. The simplistic greyscale aesthetic doesn't offer any 'flavour' to the audience however this minimalist approach visually leads the audience to the content... much the point of a blog.
Again, another minimal approach, perhaps to an older audience, more mature wine enthusiasts than those who choose to visit Spittoon? The simple layout on the page is easy to navigate and there is no logo or identity as such, just 'jamie goode's wine blog' clear as day and straight to the point.
A genuine person who sees the fun side to blogging. The personality of the lady blogging for 'Knackered mothers Wine club' is clearly apparent throughout her blog in visual imagery to the informality of the body copy. I personally found this the most interesting blog to read as it's on such a personal level.
A mature blog looking at the 'good stuff' in life...Wine? Again, a grey scheme blog but appearing more to a female audience with the photograph of the blogger, hand writing headers and light weight, friendly fonts. 'The Wine Sleuth' appears more to an female audience between 35-50 years and still offers just as much information as say, Jamie goode's blog but not as easily navigable.
As the brief is asking for purely a logo design, I began to look at wine logos...
The logos above are very simplistic and cleanly executed however the brief asks for an obvious, playful and luxurious aesthetic to appear in the logo so I was then interested in how this can extenuate the brand in a more personal yet 'high-end' manner...
The logos above are all hand drawn or traditionally printed using various tectniques. This approach seems more fitting to the logo wanted and the aesthetics that have been asked to match up.
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