Makerwear research - OUGD503

The Brief:

Clothing or apparel to design

Bag

Apparel description and purpose

MakerWear is a developer of apparel and accessories. Our core audience for this contest is GIRLS ages 6-10. Designs are for both Hats & Totes.

Requirements

1) Please provide your art in vector files if possible2) Limit
your images to the crown of the hat, the bill/visor of the hat, and
please avoid having your art "bleed" across both the crown and bill.3)
Please limit your art to the main panel of the tote; avoid art covering
the handles/straps; avoid your art "bleeding" across the seams of the
tote's main panel.

Style/theme ideas for the clothing or apparel

We are looking for fun, bold, inspirational designs for GIRLS Baseball Caps, Trucker Hats, and Totes for the theme FLORAL LETTERING. Think clean and bold composition infused with floral patterns and lettering. The floral pattern can be incorporated as a background for block typeface or can be used in the type itself. Use inspiring words and phrases like ‘Day Dreamer’ ‘Beauty’ ‘Charming’ ‘Elegant’ etc. Use pastel floral patterns or bright florals. The lettering can be in black, white, metallic, or a color you think compliments the floral pattern. All designs submitted must be 100% original and trademark free to be considered.

These tshirts are heavily based on use of colour and appear very feminine. The fonts used mimic hand writing to the target age range so that words are easily readable and understood as this is related to hand writing. 

This t-shirt in black and white doesn't appear as feminine however still has friendly, positive tones.

The use of too much colour will bleed over onto the areas specifiec in the brief not not do so and a large scale design will do the same. If I design to a specific area or shape this will in-keep with the brief guidelines.