Anahata Living
Anahata Living sources natural beauty and skincare products from Bali. Its products are handmade, 100% natural, sustainably grown and traditionally inspired. Anahata Living's tagline is "from the heart" - so the brand is about connecting from deep within ourselves and realising our personal power, through making ethical choices that are good for ourselves and good for those around us as well as the environment. Its target audience is females between 25-45 with disposable income, who are into yoga, healthy eating and healthy living.
Cosmetics & Beauty
I need labels for 6 types of products and their samples. They should all have the same look and feel. You may submit a design for one type of label first - either body lotion, body butter or body mist/bug/mat sprays. If I like the look and feel of the design, we can move on to do the other products.
The dimensions are as follows:
Products:
1. Body Lotion (white bottle - see Utama Spice picture):
Height : 6.5 cm
width : 12 cm
2. Body Butter (white round tub - see Utama Spice picture):
Top diameter : 7.5 cm
Bottom diameter: 5.5 cm
3. Lip Balm (white tube - see Utama Spice picture):
Height : 4 cm
width : 5.5 cm
4. Body Mist Spray (clear transparent bottle with neon spray top cap - see Angelo picture):
Height: 6.5cm
Width: 10.5cm
5. Bug Spray (clear transparent bottle with neon spray top cap - see Angelo picture):
Height: 6.5cm
Width: 10.5cm
6. Mat Spray (clear transparent bottle with neon spray top cap - see Angelo picture):
Height: 6.5cm
Width: 10.5cm
Samples:
Body Lotion, width : 10cm, height : 4cm (see attached Green leaf body lotion sample picture)
Body Butter 5cm diameter (top only) (white round tub, just as the normal sized version)
Body Mist, Bug Spray, Mat Spray: height: 5cm, width: 5cm (see attached Angelo picture)
I have attached pictures of the bottles/containers to be used, as well as my company logo (Anahata Living) and tagline (from the heart). The look and feel should should be light, airy, hippie, chic, cool and in keeping with my company logo, clean and modern. Background should be white. Each product should feature:
1) name of the product, e.g. Body Butter
2) the flavour e.g. Tangerine
3) the ml content or weight, e.g. 60ml or 100g
4) a stamp saying "100% Natural" and "Handmade in Bali"
5) Product description, e.g. "This is a bold blend of tropical and citrus extracts in an aloe vera based moisturiser, to bring out your youthful vibrant skin.
6). Company Brand description, e.g. "Anahata Living sources natural beauty and skincare products from Bali. Its products are handmade, 100% natural, sustainably grown and traditionally inspired."
7) Product ingredients list (I will provide this separately)
8) Product warnings: For external use only. Avoid contact with eyes. Store in a cool and dry place.
9) My website name http://www.anahata-living.com
10) Set aside space for a bar code (but there won't be any bar codes at this point)
For the samples, it is enough for it to have
1) name of the product, e.g. Body Butter
2) the flavour e.g. Tangerine
3) the ml content or weight, e.g. 60ml or 100g
4) a stamp saying "100% Natural" and "Handmade in Bali"
For the lip balms, please see pictures of the Utama Spice lip balms to know what info I need on the lip balms.
I will give updated product descriptions, company brand descriptions and ingredients lists separately. Please just work on the look and feel for each product first, and set aside the necessary space for each item of information on the label.
You may submit a design for one type of label first - either body lotion, body butter or body mist/bug/mat sprays. If I like the look and feel of the design, we can then move on to do the other products
So to create the initial idea for the aesthetic of this brand, I need to look at other label designs for natural skin products... The brief states that: you may submit a design for one type of label. With this in mind I have decided to create a label for body butter. first to experiment with circular label design as I usually find this shape difficult to design in.
The design above explores a bohemian yet high end and quality identity. The contrast between black and off white is equally balanced with the botanical style sketches. Cleanly executed however I think this is a little to minimal for what ANAHATA are asking for.
The body shop take a very photographic approach with their products such as the body butters shown above. The idea clearly illustrates the 'flavour' of the product and information of the leader label is very minimal.
Another product from the body shop however this label contains more information about the product. The vector illustrations are amusing and more personal than photography for the customer to relate/empathise with.
Presented in a tin, the cotswold, lavender body butter is automatically given an all natural feel. The use of photographs here again however more information is displayed on the label to inform the customer about the product.
Palmers body butter label is printed directly onto the container rather than a label to match the background to container colour.
This label looks very dated with orange/brown hues and desaturated photography. again, minimal information and clear use of the brand logo.
Looking at body butter packaging labels as an example, I need to consider the audience for the brand too...
females between 25-45
with disposable income
into yoga
healthy eating
healthy living
The idea of this audience instantly springs 'BOHEMIAN' to mind.
After a quick mind map, I decided it was best to just begin with the development!
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