Study Task 3
With a focus on Stock, Substrate and 'special' Print Finishes find as many variants as possible for each of the following areas of Design:
- Branding and Identity
- Packaging and Promotion
- Publishing & Editorial
- Information & Wayfinding
You should consider production values, scale and functionality in relation to appropriate contexts and target audiences and evaluate their impact on the design decisions that have been made.
Wherever possible you should aim to collect physical/actual examples of print as this will help you to evaluate the important tactile, formal and functional elements of your source material.
Branding & Identity
An example of gold foiling to create an identity within the brand for Scottish whiskey. The foiling would stand out amongst other packaging in stores as it contrasts with the black and white background and creates an element of sophistication.
Packaging & Promotion
Printing onto tissue paper is an interesting stock to use as the translucent effects of the paper create an eyer of mystery because the product wrapped is slightly visible. The delicacy of the paper itself is interesting and creates an element of caution to be taken.
Publishing and Editorial
This publication is interesting, it explores how a publication can be produced without a drop of ink. The embossed pages create an interactive element to the design and the composition across the pages is almost edited in a grid system not to overload the page.
Information & Wayfinding
The use of negative space really creates an impactive statement publication here. The simple, hand written confessions to 'Zero accomplishments' creates the sense of innocence. If the stock were to be changed or even a different colour text than black, I don't think this idea would work as well. The simplicity of the design creates a blank canvas to allow the audience to sympathise with each statement.
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